12 Best 2022 Marketing Tools

Marketing Tools are any of the myriad of “aids” that a marketer uses to help him sell. They include such things as direct mail packages, computer programs, television and radio ads, newspaper ads, magazine ads, sales pitches, etc. All of these things are forms of “Marketing Communication.” And all of this “MC” is what I call “The Sales Pitch” or “The Marketing Equation.”

You see, when you send out direct mail packages, you are really creating a sales pitch. When you run newspaper ads or magazine ads, you are also creating a sales pitch. When you create radio or television commercials, you are creating a sales pitch. And so on. In short, all of these “MC”

elements comprise what I call “The Sales Pitch.”

Now, it should be obvious that there is more to the process of selling. Then just the creation of all these “MC” elements. There are also the “presentations” that must be made to the prospect. These presentations include phone conversations, personal meetings, and so on.

But all of these things combined are simply what I call “The Sales Pitch. So, let’s say you’ve created your best sales pitch and now you are ready to roll it out. What do you do? The answer to that question is simple… You “Roll Out” Your Sales Pitch with A Mailing List.

Project Management

ProofHub

You probably spend a lot of time writing or drawing things. Such as sales letters, brochures, fax and email blasts, and so on. In fact, when it comes to creating direct marketing materials, there is almost nothing you can do. With a computer that a person cannot do better (or at least as well) using only a pencil, paper, and a pair of scissors. There are a few things. However, that even an expert “knock-off artist” cannot do as well as if you have the original and you can show it to him or her. One of those few things is to create an honest-to-God, “born-again” believer out of someone who once was skeptical.

SEO and SEM

SEMrush

SEMrush is one of the most popular paid tools for SEO marketers. The main problem with SEMrush is that it’s a pretty expensive service with monthly charges starting at $29.95 per month. That said, it’s well worth every penny. SEMrush is used by more than 4 million monthly unique users to analyze. Track, and report on keywords, backlinks, ad copy, site traffic, and much more. It’s a very powerful tool for tracking online marketing campaigns and analyzing competitor activity on your own website.

Website Optimization and CRO

Hotjar

Hotjar is another extremely valuable “must-have” tool for any serious online marketer. Hotjar is a simple but incredibly effective way to gain valuable feedback from your customers. You simply create a free account and then ask your customers to send you feedback via email.

Then, using an easy-to-implement form, you collect all the data you need and you can use that info to make your website or marketing campaign better. Hotjar has been used by some of the biggest names in the business (including Ryan Holiday, Brent Jones, James, Rodale, Inc., and many more) and it’s fed them nearly everything they know about how to improve their marketing.

Email Marketing

Sales Handy

SalesHandy is one of the most effective email marketing tools available on the market today The service provides a host of features including Email Templates Content Management Unsubscribe Tracking Opt-in Forms Analytics Email Automation The list goes on

But I think what really stands out is that every time you sign up for a Sales Handy account, you get $20 in free credits to use for your next 100 email campaigns? That means you can use the service for free for two years! SalesHandy is the ideal email marketing tool for any marketer who needs to send consistently, personalized messages to their clients, prospects, and customers.

MailChimp

is one of the biggest names in email marketing and it’s available for a free trial period of 14 days. MailChimp offers all the standard features you would expect from a top-notch service including double opt-in, autoresponders, HTML/CSS coding, and much more. MailChimp is extremely user-friendly and they have an easy-to-understand interface.

Another pro: MailChimp has a very generous 50 million bulk email limit. And lastly, there are no long-term commitments with MailChimp. You can stop using their service at any time, for any reason, and you won’t be billed for another 14-day trial period. Constant Contact is one of the leading email marketing services available today. The biggest advantage of using Constant Contact is that it’s easy to get started with.

Systeme

o is a platform that will help you analyze your online presence and identify ways to improve your website or marketing campaign. Systeme is a great tool for online marketers who want to track their own progress and learn how other marketers are doing things. Using Systeme, you can: – Analyze your website’s content and find ways to increase engagement and traffic – Track your site’s performance over time and use the information to make improvements – Find out where your audience comes from and whether there’s a better way to reach them – Identify your best performing content and then create more of it – Measure the effectiveness of your content in real-time – See what kinds of keywords your competitors are targeting, and what they’re getting in return.

GetResponse

is another free email marketing service that allows you to create highly personalized email campaigns. In addition to its powerful features, GetResponse also provides a great user interface that’s easy to understand. One of the best features is that you can use GetResponse’s autoresponder function without any limitations, which means you can start using it today and still be able to send future email messages as long as you keep using the service. A great example of a service that makes the transition from a free trial to a paid subscription easy is MailChimp.

Video Marketing

Viewbix

is one of the most widely-used website-building tools on the market. With Viewbix, you get all the standard features you would expect, like a WYSIWYG editor, unlimited pages, RSS feeds, and much more. But what really makes Viewbix unique is the community of people who are eager to help you improve your website.

VidIQ

is another video marketing tool. VidIQ offers all the same features as Viewbix, plus the ability to use an integrated search engine that will locate relevant videos for you. VidIQ also has a built-in affiliate program which means you can earn commissions by referring people to the site with the purpose of them buying something. VidIQ allows you to create your own branded channel with your own unique URL address. The only limit is that each channel can have a maximum of 10,000 videos.

CRM (Customer Relationship Management)

Salesmate

Salesmate is one of the most popular CRM tools on the market today. As its name implies, Salesmate is a CRM system that helps you manage your sales efforts. It comes with a host of other features, like a calendar, tasks, events, email templates, reports, and much more. In addition, Salesmate has a unique set of features designed to help you manage your sales calls and make it easier for customers to buy from you. Another great thing about Salesmate is that they offer unlimited free trials so you can test out the service without any long-term commitments.

HubSpot CRM

HubSpot is a cloud-based solution that will help you manage all aspects of your customer interactions. HubSpot CRM features over 50 pre-built modules to help you manage your contacts, orders, inquiries, opportunities, cases, tasks, and a whole lot more. HubSpot CRM is easy to use and requires no technical expertise whatsoever. What’s more, HubSpot offers an optional subscription plan with all the features you would expect, plus an optional support package.

Canva

Canva is another web design tool that is perfect for creating professional-looking graphics. Canva allows you to create graphics using templates and layouts that are already available to you or you can build your own custom designs. The best part about Canva is that it is completely free.

Conclusion

The marketing tool is the secret ingredient to a successful business. As I’ve said before, you can have the greatest product, the best quality, the fastest delivery, but if nobody knows about it,there will be no sales. One of the best ways to reach people is through direct mail. But there is a problem: Most people throw away direct mail without even reading it.

This is true whether the person receiving the mail is a child or an adult. So, one of the jobs of a good marketer is to make sure his or her sales message gets seen. One of the best ways to learn how to market is by doing. However, you have to do it in a smart way or you can end up wasting a lot of time and money. That’s why I believe the first step to taking a successful marketing journey is to assemble the right tools.

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